Ellen Norgren    Info   Contact

       

VIEW 
THE AI FASHION AGENT

FOUNDING MEMEBER
CREATIVE / DESIGN LEAD

   THE FUTURE 

            OF FASHION

DISCOVERY

YOUR AI-POWERED 
FASHION PLAYGROUND

VIEW is a fashion playground powered by AI – curating the unexpected, the bold, and the deeply you. It moves with the intuition of a stylist and the charm of someone who knows your taste a little too well, opening doors to pieces you didn’t even know you were looking for. VIEW elevates your fashion journey by inviting you to explore more — to discover angles of fashion you’ve never seen, to style with intelligence, and to collaborate with friends in the art of curation. It’s the new wave of fashion discovery: a reimagined format for how we experience, uncover, and fall in love with fashion online.

FASHION IS ELECTRIC, BUT E-COMMERCE? LET’S JUST SAY THE SPARK DID’NT MAKE IT TO CHECKOUT... 

Fashion e-commerce has turned into a maze of grids, filters, and infinite scrolling. Users often know what they like, yet the digital landscape rarely gives them the language–or the space–to express it. Instead, it overwhelms. VIEW set out to change that.
The goal was to design an experience that felt visually rich, conversational, and culturally aware. In other words, VIEW is built to make fashion discovery exiting and editorial again.

DISCOVERY FIRST

While traditional e-commerce prioritizes inventory, VIEW prioritizes exploration. This meant designing a system that behaved more like a stylist than a storefront–curated, intuitive, and constantly evolving with the user’s taste. The interface needed to let people glide between discovery, search, saved and similar items, while quietly learning from every interaction. Here, discovery isn't an add-on; it’s the foundation.

LESS CLUTTER
MORE COUTURE

VIEW puts fashion in full bleed and full focus. Every designer has their own visual universe – a world of light, texture, and mood they’ve invested heavily in crafting. Instead of flattening that artistry with generic product shots or uniform grids, we chose to present their imagery exactly as it was meant to be seen. Our role was simple: build a minimal, cinematic interface. The result is a sleek, full-screen feed where campaigns breathe, product photography feels intentional, and browsing becomes an editorial moment.
FULLSCREEN FASHION
BACKSEAT INTERFACE

FASHION LINGO AND
CONVERSATIONAL SEARCH

Fashion is its own language – spoken through references, moods, silhouettes, materials, characters, eras, and the cultural moments that shape them. People describe style through feelings, not product tags, and VIEW’s conversational search was built with that nuance in mind. Users can speak in their own vocabulary and instantly see their words translated into curated visuals rather than a dense, generic grid. Suggestive prompts keep the dialogue moving, creating the effortless sense of a stylist who just intuitively gets it.





    FEATURES 
          THAT INVITE         TO EXPLORE




01 

Swipe Left
Move to the next item with the ease

02

Swipe Up
See more detials and explore every angle 

03

Double-tap to Save Instantly add items to your collection, collaborate on shared lists with friends

04

View Similar
Discover related pieces – a constellation of silhouettes and styles

05

View Designer
Tap into full collections, brand profiles, and creative worlds

06

Designer Info at a Glance
Labels, names, and prices appear only when needed, keeping the layout clean

07

Share, View or Hide
Share pieces with friends, view or hide  designer

08

Designer Webshop
Seamless transition to purchase directly from designer webshop