Client
Introducing View, the front row of online fashion.
View is building the future of fashion discovery with the latest advancements in artificial intelligence.
View is building the future of fashion discovery with the latest advancements in artificial intelligence.
In App Store: View
Role
Innovative Product Design Lead, Copywriter & Curator.
Led innovative product design initiatives, elevating both in-app UX and UI. Crafted engaging UX and campaign copy for the MVP release, and developed a comprehensive brand marketing strategy inspired by culture hacking. Managed the curation for all in app designers, brands, and campaign material.
Led innovative product design initiatives, elevating both in-app UX and UI. Crafted engaging UX and campaign copy for the MVP release, and developed a comprehensive brand marketing strategy inspired by culture hacking. Managed the curation for all in app designers, brands, and campaign material.
Problem
With market values soaring, mobile usage dominating, and business models shifting among major players, there is a perfect opportunity to disrupt the market by introducing a completely new, personalized mobile shopping experience.
Innovation
View leverages cutting-edge Machine Learning and LLM technologies to curate existing online campaign and product materials from brands worldwide. This content is then presented in a stunning, full-screen, personalized mobile format, providing users with an exclusive and tailored shopping experience with all their favorite brands gathered in one place.
01 Brand marketing strategy
Culture hacking not only breaks the monotony of our algorithms but also taps into a deeper part of our psyche, drawing inspiration, a sense of belonging, and creativity from chaos. This aligns perfectly with the world of fashion's subcultural audiences and the the hard-to-woo Gen Z customers.
By diving deep into the vibrant niches of TikTok-, Reddit- and Instagram fashion communities, catering to subculture icons we build relationships with those who truly understand and need View. Using provocative fashion lingo and high-contrast visuals so edgy it leaves real fashionistas no other option but to stop, stare, share, and join the conversation.
02 MVP Campaign
The MVP campaign taps into the provocative subcultural contrasts and the beauty of community, where diverse life algorithms and people intersect to share inspiration and fuel creativity. Breaking into online fashion communities, View extended VIP invites to a select few, providing them with an exclusive preview of the soon-to-be-released front row of the online fashion experience.
Execution involved monitoring hotspots for fashion enthusiasts, both digital and physical. We published and placed posters at these locations, including Stockholm’s most renowned communication and fashion schools, and distributed posters to fashion icons we met on the streets.
Prioritizing personal long lasting relationships,
View navigates the digital sphere without surrendering to superficial connections.
03 Product Design
View offers an exciting, personalized experience where users control their fashion journey—View is your fashion alter ego and acts as your personal shopper, curating unexpected matches to elevate your style and spark creativity.
01 Full screen discover feed
Ai trained endlessstream of recommended inspiration that improves with usage. Matching Viewers with high-level editorial content.
Ai trained endlessstream of recommended inspiration that improves with usage. Matching Viewers with high-level editorial content.
02 Search all designer online and new arrivals
Search and shop every designer collection available online in one place. Follow your favorite brands and discover hot new arrivals.
Search and shop every designer collection available online in one place. Follow your favorite brands and discover hot new arrivals.
03 Fave to list, share and collaborate
Fave and collect items to lists, share with friends and the community on social media, and collaborate on creating cross-brand curations.
Fave and collect items to lists, share with friends and the community on social media, and collaborate on creating cross-brand curations.
